Experience Planning Director – Chicago

Job Responsibilities/Description:

At Arc Worldwide, you'll collaborate with an international team of smart professionals to develop innovative marketing solutions for Arc's clients. As an Experience Planner you will leverage consumer insights and business strategy to create desirable and effective user-centered solutions. We work with a wide variety of Fortune 500 clients including Blackberry, Capital One, Diageo, Kellogg's, KraftMaid, McDonald's, Procter & Gamble, Purina, United, Visa and Whirlpool. Arc Worldwide has 37 offices in 31 countries as part of Publicis Groupe, the world's fourth-largest marketing and communications company.



You'll have the opportunity to make an impact on a wide array of marketing practice areas including interactive, retail and cross-channel digital strategies, share ideas with some of the best minds in the business, and meet creative and professional challenges.



We're looking for Director-level Experience Planners who can fill this unique role, which combines the disciplines of digital strategist, information architect, interaction designer, usability expert, and design collaborator. The full spectrum of Experience Planning assignments, include:



oUnderstanding business objectives and user wants, needs and expectations

oPlanning, executing and analyzing quantitative and qualitative research

oFacilitating collaborative work sessions

oPlanning long-term user experience measurement

oSynthesizing research; translating research to solutions

oModeling behavior and process/task flows

oCreating persona/scenarios/storyboards

oShaping product and marketing strategy, design and optimization

oCreating cross-channel marketing plans

oCreating information architectures, interaction diagrams, wireframes

oDefining functional requirements

oPlanning, facilitating, analyzing and reporting on usability testing

oConsulting on the visual design and development of user interfaces online, mobile and in retail spaces



We are seeking a Director-level Experience Planner to have the following qualifications:

- The above educational background

- 8+ years experience in the following areas:

- Applying iterative, user-centered design principles to the design and development of digital solutions

- Managing and executing rigorous audience research, solution validation and measurement plan development for digital solutions



If you have a breadth and depth of aptitude and experience in these areas, and you are a passionate professional with excellent client service, presentation and collaboration skills - we'd love to know more about you.

Apply Here