Web Analytics (Social Media) – Chicago

Employer: Hearst Digital Media - eSPIN.com

Position: Web Analytics (Social Media)

Description

This is your chance to work for one of the top communication companies in the world -- from a loft in Bucktown.

Hearst Digital Media (HDM) builds/manages web and mobile platforms for some of the worlds most powerful brands like Seventeen, Cosmopolitan, Esquire and Good Housekeeping. The Chicago office of HDM handles sales/marketing for all the brands and the stewardship of eSPIN.com, Hearst's top social networking site for teens. Join HDM as a key strategist/analyst for eSPIN.com and for Hearst teen brands.

This is a perfect job for:
* An excel power user
* A social networking junky who lives on multiple media
* Someone who loves working through heaps of data to find the interesting story and drive the success of the business


JOB DESCRIPTION

WEB ANALYTICS:
Gather information about how visitors use the website/emails/mobile products to impact web consumption; analyze this information to educate the team, improve usability and drive revenues. This position will work closely with the Marketing, Creative, and Technical leads to optimize the customer experience. Regular responsibilities include: daily, monthly and projected key performance indicators, media metrix reporting/analysis, lead gen monitoring, tracking/analyzing site changes, Omniture implementation and updating, eDialog integration into Omniture. Also will be a key participant in a major multi-variate testing effort on registration and lead gen engine stewarded by third party consultants.

EMAIL ANALYTICS:
This position stewards the analysis of our multi-layered email product, including: segmenting target audiences, proofing final product, scheduling mailings, email testing/QA for all new emails, including mass promo mailings, email stats reporting and optimization, monitoring deliverability, optimizing existing and new campaigns for roi.

REQUIRED KNOWLEDGE/SKILLS
• 2-3 years of marketing data analytics experience
• Exposure/knowledge of web metrics systems (Omniture, WebTrends, etc.) and ideally eDialog
• Web 2.0 interest/knowledge, active social networking site user
• Strong attention to detail (can't stress how important that is)
• Intellectually curious, resourceful, and tech savvy
• Tenacious problem-solving mentality
• Growth-oriented, self-motivated/self-starting, with ability to work independently
• Bachelor's degree in marketing or quantitative discipline


The right candidate will have a great opportunity for advancement within Hearst. Most of the time you'd work in Bucktown with a small, smart crew, and then quarterly head to Hearst's international headquarters in Manhattan (it's like the set of "The Devil Wears Prada") to mix with management and share knowledge with the rest of the HDM team.

PLEASE REPLY WITH A SPECIFIC POINT OF VIEW ON ESPIN.COM AND WHY YOU ARE THE RIGHT CANDIDATE FOR THIS JOB.
Additional Information

* Applicants with recommendations are preferred.(You have 14 recommendations)
* Referrals through network preferred.
* Local candidates only, no relocation (Greater Chicago Area).

Job ID: 523544

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